Cooperativa Ceramica d’Imola (Imola) is a ceramic tile manufacturer based in Imola, Italy. They’ve been in business for over 145 years. Even though they were well known throughout Italy, they wanted to break into the North American market. We created a campaign called Exceptionally Italian that included a series of ads to be featured in all the major contract interiors magazines, like Interior Design. We also participated in trade shows and developed an email campaign featuring different tile collections.